Tired of Spinning
Your Wheels Online?

We handle the digital stuff so you can focus on growing your business.


Let's propel your business forward with proven digital strategies. Together, we'll create engaging social media campaigns, compelling email marketing and websites designed for your success.

RUNNING YOUR OWN BUSINESS ISN'T QUITE WHAT YOU THOUGH IT WOULD BE
ARE YOU FEELING OVERWHELMED BY
THE DIGITAL MARKETING MAZE?
You are not alone! I've been in your shoes – juggling the demands of running a business while trying to navigate the ever-changing digital landscape. The endless to-do lists, the ever-changing algorithms, the pressure to be everywhere at once... it's enough to make anyone want to throw their laptop out the window (but please don't!).

That's why I created Downey & Co. to empower solopreneurs like you to take charge of their online presence, achieve sustainable growth, and transform your business into the thriving entity you've always envisioned.
Meet the Mentor Who Gets It

Real Talk, Real Results, Real Passion

I believe that every brand has a unique story to tell, and I'm here to help you discover and amplify your voice through strategic and creative digital marketing because your success is my success.

HEY THERE, I'M WARNA

A former volcanologist and university instructor turned entrepreneur. I am your no-nonsense mentor in digital marketing.

Yep, you read that right. I used to study the volcanoes, earning my PhD from the University of New Brunswick. After a side hustle crafting gourmet chocolates sparked my entrepreneurial spirit, I opened Incandescent Clothing, a thriving size-inclusive women's boutique.

Running Incandescent taught me the power of digital marketing firsthand – I built the brand, grew the audience, and drove sales, all while learning the hard way that there are no shortcuts to success.

That experience fueled my passion for helping other entrepreneurs navigate the often-overwhelming world of online business. I'm all about real talk, smart work, and mental well-being, not get-rich-quick schemes or burnout culture. 

Our Digital Marketing Toolkit

Digital Strategy

Let's create a custom digital strategy that's as unique as your brand!  We'll dive deep into your brand story, get to know your ideal customers, and uncover your e-commerce dreams. Think of it as a virtual coffee date where we'll brainstorm, strategize, and together map out a plan that'll have your business buzzing. Find out more here.

Shopify E-Commerce Sites 

Shopify Made Easy. We build and refine Shopify store that not only look amazing but are infused it with your brand's personality. From strategy and design to product optimization and launch support, we'll handle the heavy lifting so you can focus on growing your e-commerce empire. Find out more here.

Klaviyo E-Mail Marketing

Let us help you create messages that your customers will actually want to read! We'll design emails that are fun, friendly, totally on-brand and generate you sales! From welcome flows to insider specials to cool stuff they forgot in their cart - we will make sure those automation are working hard for you & your business. Find out more here.

Website Design

We craft digital experiences that captivate, convert, and leave a lasting impression. Whether you're a new business needing a launchpad or an established brand seeking a refresh, we'll tailor a solution that aligns with your vision and goals. From strategic planning and intuitive design to seamless functionality and ongoing support, we'll empower you with a website that truly reflects your brand's unique brilliance. Find out more here.

Social Media Support

Tired of feeling like social media is a never-ending puzzle? We'll be your trusty sidekicks, crafting a strategy that's as unique as your brand. From eye-catching content and community-building magic to clever hashtag strategies and even a sprinkle of paid advertising, we'll help you connect with your dream customers and make your social media shine. Let's team up and conquer the digital world together! Find out more here.

Social Media Planning

Tired of staring at a blank screen, wondering what to post next? Say goodbye to the social media scramble! We'll create a content calendar packed with fresh, engaging ideas that speak directly to your audience. Think of it as your social media cheat sheet, filled with prompts, themes, and even pre-written captions to keep your feed buzzing and your followers hooked.

ARE YOU READY TO DITCH THE OVERWHELM & RECLAIM YOUR TIME?
YOUR DREAM BUSINESS IS WAITING.
Let's Build It Together.
Imagine a digital presence that not only attracts your ideal clients but also feels authentically you. Imagine having the time and energy to focus on what you love most about your business, while we handle the digital details.

Book your free exploration call today, and let's chat over a virtual coffee (or your beverage of choice!). We'll map out a personalized plan to get you out of the digital marketing maze and onto the path to success.
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