Client Spotlights

Helping Businesses Define Their Brand and Thrive in the Digital Landscape.

Client Spotlight

Incandescent Clothing

Shopify Website Design & Management + Klaviyo Email Marketing

When Incandescent Clothing faced the challenge of a complete rebrand after discovering their original name, La Femme Fatale, was trademarked, the need for a fresh, cohesive brand identity became urgent. As the owner, I knew that creating a recognizable and trusted brand from scratch would be no small task. But I was ready to transform Incandescent into a standout name in size-inclusive women’s fashion.

Our first step was a Shopify website overhaul. I crafted a sleek, user-friendly design that made online shopping an enjoyable and seamless experience, carefully selecting each feature to appeal to our diverse customer base. The result was a polished storefront that looked beautiful and was easy to navigate, helping Incandescent's new identity come to life.

Next, we powered up with Klaviyo email marketing, crafting customized campaigns that spoke directly to our audience’s style and needs. Each email was designed to feel like a personal conversation, helping us foster a loyal customer community.

Social media was another key piece of our strategy. From engaging Instagram posts to interactive stories, our social channels became an extension of Incandescent’s personality—bold, inclusive, and genuinely engaging. Through thoughtful curation and management, we built a brand presence that reflected our values and attracted new followers daily.

For me, the journey was about more than just the technical aspects. It was a process of growth and learning, where I became proficient in everything from website management to digital strategy. Today, Incandescent stands as a testament to resilience and adaptability, with a loyal customer base and a distinct voice in the market.

Check out Incandescent's Facebook Page and TikTok Account

Client Spotlight

The Wedgeman

Branding Identity + Website Design + Social Media Management

When Marissa, the new owner of a pizza shop in Porters Lake, approached us, she had a passion for pizza but was hungry for a stronger digital presence. We rolled up our sleeves and got to work, crafting a complete digital transformation that would do justice to their delicious creations.

Starting with a visual feast, we presented Marissa with a range of potential new logo designs, each reflecting the heart and soul of The Wedgeman. After careful consideration, we landed on a design that perfectly captured the brand's warm, welcoming, and community-focused spirit.

Next, we baked up a fresh new website, carefully incorporating the chosen logo and a vibrant color palette that brought the brand to life. The website was designed to be as interactive and user-friendly as possible, making it easy for customers to order their favorite pies.

But we didn't stop there. We kneaded together a comprehensive digital marketing strategy to drive traffic to the new site, using social media, targeted advertising, and local SEO to put The Wedgeman on the map.

Throughout the process, Marissa was thrilled with our collaborative approach. Our monthly one-on-one sessions ensured that he was always in the loop, giving her the confidence to focus on what he does best: making incredible pizza.

Thanks to our partnership, The Wedgeman has seen a significant boost in in-store sales and brand awareness. Their digital presence now reflects the quality and passion that goes into every pizza they bake. We're proud to have played a role in their success, and we look forward to continuing our partnership as The Wedgeman continues to rise!

Visit their website to see our work thewedgemanpizzeria.ca.

Client Spotlight

Maid in Haliwood

Graphic Design + Copy Writing + 1:1 Coaching

When Beth reached out, she was ready to take the plunge into entrepreneurship and relaunch her cleaning business, but she was unsure of where to begin. She envisioned creating a brand that was fresh, recognizable, and would resonate with clients looking for professional, high-quality cleaning services. I was thrilled to step in and help bring her vision to life.

We began by revitalizing her original logo, preserving its essence but adding a touch of modernity and professionalism. The result was a clean, compelling design that truly captured the essence of “Maid In Haliwood.” Next, I crafted eye-catching graphics for her marketing materials, starting with a flyer that showcased her services in a way that stood out. This flyer became her first point of contact with the community—and it made an impression.

Our work didn’t stop at design. Through 1:1 coaching sessions, I guided Beth on building her business, from understanding effective flyer distribution strategies to leveraging social media to attract new clients. Together, we created a strategic approach that fit her goals, targeting the right neighborhoods and crafting posts that reflected her brand’s personality and professionalism.

Beth's hard work has paid off, and I’m so proud of what she’s achieved. Today, she has a roster of over 20 regular clients, thanks to the smart distribution of her flyers and the consistent engagement on her social channels. Her journey into entrepreneurship has just begun, and I’m honored to be part of her story as her business grows!

Client Spotlight

The Oatcake Society

Branding Identity + Social Media Audit+ 1:1 Coaching


When Greg, the owner of The Oatcake Society, approached me, he was already running a successful wholesale business, baking his grandmother's secret oatcake recipe. But with big ambitions to scale both the retail and wholesale sides of his business, he was facing a few roadblocks. That's where we stepped in to help clear the path.

We started with a deep dive into his brand identity, making sure it captured the essence of his story and the heart of his oatcakes. Together, we refined his branding to resonate more strongly with both new and existing customers, ensuring that every touchpoint—whether online or in-store—was cohesive and engaging.

Next, we conducted a comprehensive social media audit to assess his current digital presence. We identified opportunities for growth and worked on strategies to enhance visibility, engagement, and ultimately, sales. With some adjustments to his content strategy, we’ve started to build a stronger online community for The Oatcake Society.

Alongside these efforts, we've been coaching Greg on how to streamline his business operations and focus on the right strategies to scale. From pricing models to targeted marketing, we've provided the tools and knowledge he needs to take his business to the next level.

Looking ahead, we’re excited to be planning the launch of a brand-new Shopify store for The Oatcake Society in 2025. This new platform will allow Greg to expand his retail business, reach more customers, and create a seamless online shopping experience that aligns with his growing brand.

With our ongoing coaching and support, Greg is already seeing a shift in his approach to growth. He’s now better equipped to tackle the challenges that come with scaling and is confident that The Oatcake Society will continue to rise to new heights. It’s been a pleasure to watch his journey unfold, and we’re excited to see what the future holds!

Drive One Sales & Leasing Auto Sales in Porters Lake website designed by Downey & Co. Digital

Client Spotlight

Drive One Sales & Leasing

Website + Digital Marketing Strategy + Meta Ads + 1:1 Coaching

From there, we developed a dynamic website that serves as the digital showroom for each vehicle. Whenever new inventory arrives, we keep the site fresh and engaging, updating it to showcase every addition. We also helped launch Sunday Drives, a blog that reflects the owner's passion for vehicles and the open road, creating content that engages potential buyers and builds brand loyalty.

We didn’t stop at just a website, though. We crafted a tailored digital marketing strategy, combining Meta Ads with targeted outreach to bring her vehicles to the right audience. Each ad campaign is designed to maximize visibility and generate qualified leads, driving more customers to her site and dealership.

As we built Drive One’s presence, we worked closely with the owner in ongoing 1:1 coaching sessions, empowering her with the skills and strategies to manage her digital presence confidently. She’s not just growing her business; she’s building a brand that clients recognize and trust. It’s exciting to watch Drive One Sales & Leasing expand, and we can’t wait to see where the road takes her next!

Client Spotlight

HEADStart Tennis

Website Audit + Brand Audit

When HEADStart Tennis approached us for a website and brand audit, we were excited to help them elevate their online presence. After reviewing their site and branding, we identified key opportunities to enhance user experience, boost SEO, and create a more engaging visual identity.

The current website has a solid foundation, but needed a design refresh to better capture the energy of the brand. We recommended a modern redesign, improved mobile responsiveness, and clearer navigation. We also focused on content improvements, updating program descriptions and adding stronger calls to action to guide visitors toward signing up for lessons.

SEO optimization was a top priority. With improved title tags, keywords, and a sitemap, HeadStart Tennis can increase its visibility and ranking in search engines. Our audit also identified ways to streamline their brand messaging, suggesting a logo refresh and a clearer value proposition to connect better with their audience.

By refining both the website and branding, HeadStart Tennis is set to attract more customers and build a stronger, more cohesive online presence. We look forward to helping them launch a new website in 2025, and continuing to support their growth into the future!

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