5 things that helped me build Digital Strategy when I didn't have a clue what I was doing
I spent five years pushing ahead without a strategy. Great tools, wrong order, no foundation underneath any of it. This is where we fix that — starting with the five things your business plan almost certainly missed and every tactic you've tried has been working around.
Audit Your Online Presence with these Seven-Points
You don't need hours of analytics or a marketing degree to figure out if your online presence is working. Let's find out what to track to keep you on top of the social media game.
How to Build a Brand Identity That Actually Means Something
Can I hand someone a document that told them exactly what your brand looked like, sounded like, stood for? Can you explain in two sentences why someone would be interested in your business? Not so easy right? Let's get to work.
You Don't Know Your Customer Until You Know What Keeps Her Up at Night
Creator. Manager. Owner. I was doing all three—90-120 hours a week. I hit $500K in revenue, but I was too burned out to see the threats coming. By the time I realized I needed help, it was too late. Learn which jobs you're doing, what to delegate first, and how to get help before you break.
Social Media Manager vs. Digital Strategist: What's the Difference (and Which One Do You Actually Need?)
Here's the truth most business owners don't realize: these roles are NOT the same. And hiring the wrong one is why so many businesses throw money at marketing and see zero results.
Why Your Brand Needs a Story (Even If You Think You're Not a Storyteller)
You can have the most beautiful branding in the world, but if you’re hiding your face, you are ignoring the only competitive advantage big corporations can’t buy: You
Why Likes and Followers Don't Equal Results (And What Actually Grows Your Business)
I used to think my marketing was failing if a post didn't go viral, until I realized that 500 local customers who actually buy are worth infinitely more than 35,000 random followers TikTok followers who never will.
Is Your Website Just a Brochure? Why You Need the P.A.S.T. Framework
I spent months building a brand only to realize I had to change the name because I skipped a trademark check—here are the 7 costly lessons I learned the hard way, and the exact roadmap I’d follow if I were starting over today.
Your Website Isn’t “Broken”—It’s Just Confusing (Why Clients Aren’t Booking)
Getting ghosted by my do oldest friend after building her entire brand was the most painful moment of my career, but it was also the exact push I needed to stop playing small and finally launch Downey & Co.
Why You Should Probably Trademark Your Business Name (Don’t Be a Dummy Like Me)
Cut through the jargon and focus on the SEO tactics that actually move the needle for local businesses.
